Thursday, April 09, 2009

How to market to Indian consumers online

This is not a "how to" article...yet. It is more of a question right now: How do I market www.sportpass.tv/india to sports fans in India? We launched SportPass.TV globally a few months ago and started focusing specifically on India and Indian sports last month. The India section of our site has video content on sports like tennis, cricket, golf, formula 1 and more. It also has video about popular Indian athletes like Sachin Tendulkar, Sania Mirza and Jeev Milkha Singh. What I am trying to prove is that the MediaMerx system that powers www.sportpass.tv can create the best possible sports viewing experience for any and every sports fan in the world. We were able to accomplish this to some extent in the US when I worked at ESPN and launched ESPN360. Now, I don't have the luxury of the ESPN brand or content. I am also not bound to the same constraints as I was at ESPN. So, now what? Any advice is welcome. And I promise that once we solve this problem, I will put out an article called "How to market to Indian consumers online."

Tuesday, March 03, 2009

SportPass.TV in 25 countries & 15 languages

I have been hard at work with my new startup, MediaMerx, and it has been an unbelievable blast. Our hard work finally has a face to it: www.SportPass.TV

SportPass.TV is for sports fans in emerging markets where there is a lack of access to quality sports video online. Our product is an international sports video portal that provides quality global and local sports video unlike the current alternatives: satellite television, user generated sites like youtube, and US centric sports sites like ESPN.com

Keeping busy

A good friend of mine is starting a blog and it made me think of mine. I doubt I will be able to do more than one post per year, but today I will do two. Stay tuned.

Tuesday, July 29, 2008

Been busy

It has been a long time since I have updated this blog. It is because I am so busy with my new startup: MediaMerx

I love it. Check it out and let me know what you think.

Monday, November 05, 2007

Streaming 'Round the Globe


My latest article about international streaming media. A lot of good quotes from big guns in the industry.

Wednesday, August 29, 2007

Presenting MediaMerx at NYCWireless



A WiMax Primer

This is an article written by my business partner, Michael Hallinan. Michael and I are launching a new venture called MediaMerx. More to follow on MediaMerx soon and in the mean time check out his article.

Thursday, August 16, 2007

Interactive Presentation August 16th

I am presenting on the significance of multi-platform story-telling tonight to the Adobe Captivate Seattler User Group.

Monday, July 02, 2007

MAW/Tribeca Picture

This picture is from the Make-A-Wish event last month at Tribeca Cinemas. The event was great and the films from the festival were fantastic.

Friday, June 01, 2007

Quoted in MediaPost Article

I have a nice sized quote in Steven Smith's article, Ripple Effect, in Media Magazine's June 2007 Issue.

Tuesday, May 29, 2007

Interview in Sisomo

I was recently interviewed by the Saatchi & Saatchi website SISOMO (Sight Sound Motion). The full transcript can be found here.

Tuesday, April 24, 2007

TV Paradigm Shift article now online

My "The TV Paradigm Shift" from the April issue of Streaming Media Magazine is now available online.

Sunday, April 15, 2007

New Article in Streaming Media Magazine

I have an article in this month's Streaming Media Magazine called "The Television Paradigm Shift." It is about the entertainment industry and certain economics that make it difficult for the industry to invest in new media and multi-platform story-telling. It should be online soon.

Tuesday, March 27, 2007

Columbia Mentoring Award

I am being honored by Columbia University (my alma mater) with the Mentorship Award at the Asian Awareness Month kickoff celebration. Thanks Columbia, Thanks Mentees and Thanks Asians.

Monday, March 26, 2007

The Cable Brain Drain


I am listed and quoted in this week's Crain's New York Business as part of the migration of cable industry talent to new media startups. The online version is subscription only, so pick up a copy at the news stand or send me an email and I will lend you mine.

Friday, March 23, 2007

Guest Critic for NYU ITP Class

I will be a guest critic for Howard Tiersky's Internet TV course at NYU's ITP program.

Sunday, March 04, 2007

MTV DESI: MOUTH PIECE

I am a panelist on MOUTH PIECE: Sex and Marriage. It airs on Monday, March 5 at 8pm on MTV DESI. The whole episode is on overdrive.

Tuesday, February 27, 2007

Speaking at IPTV Forum in Miami

I will be speaking on the topic of multi-platform content creation at the IPTV Forum in Miami this Thursday, March 1, 2007. I'll be using the powerpoint "The Media Paradigm Shift" from a few blog posts ago.

Wednesday, February 21, 2007

NYU Global Business Conference

I will be speaking on a panel titled, "Strategic Management in the Global Market" this Friday at NYU.

Friday, February 09, 2007

Web Leadership Forum - Feb 21

I am moderating a round table discussion at BDI's Web Leadership Forum on February 21st. Enter promo code "tej" for a discount.

Monday, February 05, 2007

Super Bowl Ads 2.0

A top 5 list of the best Multi-platfrom Ads of Super Bowl XLI. It also names some of the biggest losers and some common trends amongst the advertisers.

Sunday, February 04, 2007

The Media Paradigm Shift

This is a PowerPoint I created for a sales pitch that lays out the changing consumer climate, the priority discrepency between cash flow and content flow, and the need for a new creative process.

Wednesday, January 24, 2007

Streaming with the Major Media (Digital)


Check out the Digital Version of Streaming Media Magazine's September issue. It is pretty cool. I have an article/video/presentation in it.

Sunday, January 14, 2007

Streaming Media Industry Sourcebook


I have two pieces in this year's Sourcebook:

1. Future Watch 2007
2. 10 Questions: When is your content ready to be monetized?

Sign up today for your FREE Subscription.

Wednesday, January 03, 2007

Speaking at CES

Tuesday, January 9th, 1:30pm - Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model

Friday, December 08, 2006

Going to Live with Monks

Every year, I take a volunteer vacation with a great organization: GlobeAware. Last year I went to Peru to work at an orphanage. This year I will be in Thailand to volunteer with a Buddhist monastery. I highly recommend these trips. They are a great time, a great adventure and a great service. You get to unwind and leave your problems at home. Happy Holidays.

Monday, December 04, 2006

Make-A-Wish NY Holiday Auction


This Thursday, December 7th is the annual holiday auction for the Make-A-Wish foundation of metro New York at the Puck Building. I sit on the New Leadership Council and will be sponsoring the event. It should be a great New York City night. I hope you can attend.

Tuesday, November 28, 2006

The New Art of Storytelling

Here is an online version of my feature article from Streaming Media Magazine's November issue.

Tuesday, November 14, 2006

New Article in Streaming Media Magazine

Sign up for your free subscription. My feature is called "The New Art of Storytelling: It's not about multiplatform content. It's about multiplatform stories." and will appear in the November 2006 issue.

Wednesday, November 01, 2006

Video of Streaming Media West Panel

The web-cast video of the panel I moderated on "Convergent Roles for IPTV, Wireless & Set-Top Boxes in Delivering Consumer Entertainment"

Check out a blog posting about the panel on LostRemote

Thursday, October 19, 2006

Speaking at Streaming Media West

October 31 at 10am: Convergent Roles for IPTV, Wireless & Set-Top Boxes in Delivering Consumer Entertainment

AFI AOL Project


I am part of the AOL team for AFI's Digital Content Lab. AFI's mid-term design review is on October 26th in LA.

Speaking at Digital Hollywood

October 26 at 9:30am - DTV, Broadband, Set-Top and Interactive Content & Advertising Experience - Enabling Entertainment Choice via Interactive Guides and Gateways

Monday, September 25, 2006

Streaming with the Major Media

Here is an online version of my feature article from Streaming Media Magazine's September issue.

Sunday, September 24, 2006

Guest Lecturer at NYU

I will be a guest lecturer on Monday, September 25th, 2006 at NYU's Tisch School of the Arts. The class is called Internet Television: The Emerging Mainstream Media and is part of the Tisch School's graduate Interactive Telecommunications Program (ITP).

Friday, September 15, 2006

New Article in Streaming Media Magazine


Sign up for your free subscription. My feature is called "Streaming with the Major Media" and will appear in the September issue.

Friday, June 16, 2006

Archive Audio from Web Video Goes Mainstream

Here is an archived webcast of the entire 8 hour day. Scroll to 5 hrs and 32 minutes to hear our panel.

Thursday, May 25, 2006

New PR Bio

Tejpaul Bhatia is the founder of Tej Media Networks, Inc., a soon to be defined entertainment company.

Tejpaul was most recently a senior manager of international business strategy for ESPN New Media. He was responsible for identifying new business opportunities, increasing distribution and usage of ESPN's video platforms, and extending ESPN's new media products globally.

Tejpaul joined ESPN in 2002 to build the underlying infrastructure for acquiring and distributing video for multiple digital platforms, and was integral in conceiving, developing and distributing ESPN360, the company’s customizable broadband service.

Prior to ESPN, Tejpaul co-founded Media Strategy Partners, LLC, a media asset management consulting company that continues to serve US broadcasters. Before starting Media Strategy Partners, he was a consultant at Scient and then at Sekani, where he served as a digital media architect for professional sports leagues and the Olympics.

Tejpaul holds a Bachelor of Science in computer science from Columbia University. He is an active member of the Make-A-Wish foundation as a wish-granter and a member of the New Leadership Council. He also volunteers internationally with GlobeAware. Tejpaul is involved in entertainment industry diversity initiatives like OASA and NAMIC.

Friday, March 03, 2006

Past Speaking Engagements

Check out some of the panels I have spoken on:

http://www.streamingmedia.com/bio.asp?id=4145

There is even an audio stream of my panel at Streaming Media West 2005:

Click Here

Tuesday, November 01, 2005

ESPN PR Bio

Tejpaul Bhatia
Senior manager, International & Business Strategy, ESPN New Media

Tejpaul Bhatia is a senior manager, international & business strategy for ESPN New Media. He is responsible for identifying new business opportunities, increasing distribution and usage of ESPN's video platforms, and extending ESPN's new media products internationally.

Bhatia joined ESPN in 2002 to build the underlying infrastructure for acquiring and distributing video for multiple digital platforms, and was integral in conceiving, developing and distributing ESPN360, the company’s customizable broadband service.

Prior to ESPN, Bhatia co-founded Media Strategy Partners, LLC, a media asset management consulting company that continues to serve high profile media companies around the globe. Before starting Media Strategy Partners, he was a consultant at Sekani and Scient, where he served as a digital media architect for professional sports leagues and the Olympics.

Bhatia holds a Bachelor of Science in computer science from Columbia University. He is an active volunteer with the Make-A-Wish foundation and GlobeAware, and is involved in industry diversity initiatives like OASA and NAMIC.

Saturday, October 08, 2005

Welcome. - Tejpaul Bhatia